Richmond Business Resources for FIFA World Cup 2026™

The FIFA World Cup 2026™ offers an opportunity to celebrate and welcome fans. However, FIFA’s intellectual property is strictly protected. Only official partners may use FIFA trademarks or imply affiliation.

Businesses are encouraged to create festive, soccer-themed experiences without using protected FIFA marks or suggesting official endorsement.

• Celebrate creatively using soccer themes, flags, and national colours.
• Only official FIFA Partners, Sponsors, Licensees, and Host City Supporters may use FIFA intellectual property for commercial purposes.
• Unauthorized commercial associations (“ambush marketing”) are prohibited.
  

• Decorate with soccer balls, nets, jerseys, flags, and general soccer imagery.
• Host themed events or specials inspired by participating countries (e.g., cultural food, music nights).
• Show matches in bars, restaurants, or community venues as part of regular operations.
• Apply for permits through the City of Richmond’s Event Approvals Application system for special events or activations.
• Sell merchandise with general soccer designs or country flags, without using FIFA World Cup 2026™ or FIFA intellectual property.
  

• Use FIFA logos, wordmarks, slogans, mascots, or designs (e.g., “FIFA World Cup 26™”, the trophy image, “We Are 26”, “We Are Vancouver”, or “Force of Nature”).
• Suggest or imply an official partnership or endorsement unless licensed.
• Sell, gift, or promote merchandise featuring FIFA trademarks or event branding without approval from FIFA.
• Use player likenesses, team jerseys, or national team imagery suggesting affiliation.
• Use FIFA trademarks in advertising match screenings (e.g., “Official FIFA World Cup 26™ Viewing Party”) without authorization.
  

• FIFA actively monitors brand use across digital and physical spaces. While education is prioritized, enforcement or legal action may occur in cases of serious or repeated violations.
  
  

• Operate from April 1 - October 31
• Apply through the Richmond Patio Program
  

• Changes to liquor licenses (temporary patios, extended hours, event service) must be approved by the Province.
• Apply through the Liquor and Cannabis Regulation Branch as early as possible.
  

• If you would like to host a special event or activation, applications can be submitted to the City of Richmond’s Event Approvals Application system. Applications are reviewed by the Richmond Event Approval Coordination Team (REACT), which coordinates approvals across multiple City departments and external agencies to help ensure your event is safe, compliant, and successful.
• Liquor service at events may require a Liquor Special Event Permit through the Province.
  

• Showing matches during regular business operations, using existing screens, free attendance, no ticket sales, does not require an additional license.
• Large-scale public viewings (e.g., 1,000+ attendees, sponsors, admission fees, or activations) require a Public Viewing Licence through FIFA’s official platform.