City of Richmond launches #RichmondHasHeart community spirit campaign

15 April 2020

The City of Richmond has unveiled a campaign aimed at bringing residents, businesses and stakeholders together to show their support for those working to fight the COVID-19 pandemic.

#RichmondHasHeart encourages the community to share their thoughts, ideas and images through social media posts, physical-distance appropriate appreciation activities and creative displays at home, at their business or in the community.

"One of the elements of being a safe and resilient community is people coming together during difficult and challenging times to support each other and focus on the positive outcomes," said Mayor Malcolm Brodie. "With the #RichmondHasHeart campaign, we want to support and promote the wide range of initiatives many people are already taking across the city that are connecting and engaging residents, as well as showing support for our front line, essential services and health care workers and first responders."

Elements of the campaign will include:

• A social media campaign using the hashtag #RichmondHasHeart for Richmond residents and others to share messages
• Decorating City Hall windows in the shape of a heart
• Lighting the prominent Together public art sculpture outside the Minoru Centre for Active Living in blue in keeping with the campaign colour theme
• A call to local artists to present ideas for community-engaged projects that explore new and meaningful ways for residents to find connection while maintaining physical distancing protocols.

Branded materials with the #RichmondHasHeart messaging will be available for download at Richmond.ca, along with ideas for people who would like to create short videos and other messages to be posted to social media sites.