Film Screening and Panel Discussion - Pink Ribbons, Inc.
8 February 2012DOXA Documentary Film Festival's Motion Pictures Film Series, with support from the City of Richmond, is proud to present Léa Pool's new film Pink Ribbons, Inc., which is based on the book by Samantha King.
The film screening will be held on Friday, February 10 at 7:00 p.m. in Richmond City Hall Council Chambers, 6911 No. 3 Road. Advanced tickets can be purchased for $10 at www.doxafestival.ca.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve.
Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, pink story of success.
DOXA's presentation of the film will be followed by a panel discussion with experts in the field to address the issues examined in the film.
For more information, please visit www.doxafestival.ca.
